Kroger Communications Evolve

NEW YORK The supermarket industry is on the edge of a totally different world in terms of communicating with consumers, David Dillon, chairman and chief executive officer of Cincinnati-based Kroger Co., told investors at the Retail Days Conference sponsored by Citigroup here last week. He said he was referring to a variety of loyalty-building programs Kroger and other supermarkets are developing that

NEW YORK — The supermarket industry is on “the edge of a totally different world” in terms of communicating with consumers, David Dillon, chairman and chief executive officer of Cincinnati-based Kroger Co., told investors at the Retail Days Conference sponsored by Citigroup here last week.

He said he was referring to a variety of loyalty-building programs Kroger and other supermarkets are developing that create “complex relationships that touch customers' lives in a variety of

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