Kroger the Consolidator

CINCINNATI — While the $13 billion Fred Meyer acquisition five years ago is still known around Kroger as “The Merger,” the company here has remained active on the acquisition front, focusing mainly on in-market purchases of small handfuls of stores.

CINCINNATI — While the $13 billion Fred Meyer acquisition five years ago is still known around Kroger as “The Merger,” the company here has remained active on the acquisition front, focusing mainly on in-market purchases of small handfuls of stores.

These smaller acquisitions don’t often generate the headlines of a Fred Meyer purchase. Yet for Kroger, they make good business sense because market share indexes with Kroger’s ability to leverage its costs in procurement, advertisi

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TAGS: Kroger