Kroger: No Easing Up On Pricing

CINCINNATI Kroger Co. here said last week it believes 2010 will be an uncertain year with a difficult first half that will require it to be cautious and flexible with its gross margin strategies an approach that sends a mixed message to the rest of the industry, Wall Street analysts said. It is still our objective to reinvest what we can save, David B. Dillon, chairman and chief executive officer,

CINCINNATI — Kroger Co. here said last week it believes 2010 will be “an uncertain year” with a difficult first half that will require it to be cautious and flexible with its gross margin strategies — an approach that sends a mixed message to the rest of the industry, Wall Street analysts said.

“It is still our objective to reinvest what we can save,” David B. Dillon, chairman and chief executive officer, told investors during a conference call to discuss financial results for

Register to view the full article