Kroger Positioning Varies by Market

Kroger may be the closest thing the U.S. has to a national, traditional supermarket chain, but even its nearly 2,500 grocery and multi-department stores across the U.S. vary considerably by market and operate under a dozen different banners.

“Being a company that has been developed in a series of acquisitions with multiple banners in multiple markets, I think it’s fair to say that there isn’t one ‘Kroger,’” said Neil

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