Kroger Sales Soar in Q3, but Investors Want More

A heavy round of pricing investment drove robust quarterly sales for Kroger, but not everyone approved. Shares in the retailer dipped more than 6% after Kroger said it invested much of a $40 million tax benefit in lower retail prices and service initiatives during the fiscal third quarter, which ended Nov. 10. The investments helped quarterly sales zoom up nearly 10%, but the resulting

CINCINNATI — A heavy round of pricing investment drove robust quarterly sales for Kroger, but not everyone approved.

Shares in the retailer here dipped more than 6% after Kroger said it invested much of a $40 million tax benefit in lower retail prices and service initiatives during the fiscal third quarter, which ended Nov. 10. The investments helped quarterly sales zoom up nearly 10%, but the resulting pressure on margins — combined with investors' feeling that they should hav

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TAGS: Kroger