Kroger Sees Value in Suppliers' Promotional Strategies

Kroger Co. is comfortable with the way CPG vendors are handing price declines, Michael Schlotman, senior vice president and chief financial officer, said here last week. We've seen a few moves toward saner pricing in promotional allowance activity, if not in list-cost reductions, he said. We understand that a company wouldn't want to lower list prices and then raise them if they

SCOTTSDALE, Ariz. — Kroger Co. is comfortable with the way CPG vendors are handing price declines, Michael Schlotman, senior vice president and chief financial officer, said here last week.

“We've seen a few moves toward saner pricing in promotional allowance activity, if not in list-cost reductions,” he said. “We understand that a company wouldn't want to lower list prices and then raise them if they crept back up, so we're comfortable with what they're doing.

“Besides

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