Kroger Touts Variety

PHOENIX — Although its investment in lower shelf prices has helped fuel the Customer First strategy that's made Kroger one of the industry's biggest success stories, prices at the retailer are good but not great its chief financial officer said in a presentation here last week. is a deliberate word choice we do not use the word explained Michael Schlotman, Kroger's CFO, speaking during a presentation

PHOENIX — Although its investment in lower shelf prices has helped fuel the “Customer First” strategy that's made Kroger one of the industry's biggest success stories, prices at the retailer are good — but not great — its chief financial officer said in a presentation here last week.

“‘Good’ is a deliberate word choice — we do not use the word ‘great,’” explained Michael Schlotman, Kroger's CFO, speaking during a presentation at the Morgan Stanley Retail Field Trip. “Matching o

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