Kroger's Value Plan Retains Consumer Appeal

Kroger Co. continued to leverage its strong value image to drive sales and profit growth amid consumer caution in the second quarter, the company said last week. On the day after stock markets were battered by the news of the Lehman Bros. bankruptcy, Kroger's report of strong first-half results and an upbeat outlook for the rest of the year helped buoy its share price and gave analysts

CINCINNATI — Kroger Co. continued to leverage its strong value image to drive sales and profit growth amid consumer caution in the second quarter, the company said last week.

On the day after stock markets were battered by the news of the Lehman Bros. bankruptcy, Kroger's report of strong first-half results and an upbeat outlook for the rest of the year helped buoy its share price and gave analysts reason for optimism.

“A very impressive performance compared with virtua

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