K.V. Mart Grows Low Price Niche

The formula for growth for K.V. Mart Co. usually has meant one retailer's loss and another one's gain. The company's newly opened store, Buy Low Market, a hybrid price-impact format, illustrates how the company has grown over the last 32 years. Take over an abandoned anchor store in a struggling retail complex situated in an economically poor neighborhood. Put in a format

CARSON, Calif. — The formula for growth for K.V. Mart Co., based here, usually has meant one retailer's loss and another one's gain.

The company's newly opened store, Buy Low Market, a hybrid price-impact format, illustrates how the company has grown over the last 32 years. Take over an abandoned anchor store in a struggling retail complex situated in an economically poor neighborhood. Put in a format that is better targeted to the local community. In this case, it was a 43,000

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