Learning About Loyalty Marketing

Lisa Overman had no food retailing experience at all when she started working in the marketing department at Harvey's about 4 years ago. So when the 70-store chain, based here, recently launched a loyalty-card program, she found that being enrolled in the St. Joseph's University Executive Master's in Food Marketing program really helped. Putting in that loyalty program was by far the

NASHVILLE, Ga. — Lisa Overman had no food retailing experience at all when she started working in the marketing department at Harvey's about 4½ years ago.

So when the 70-store chain, based here, recently launched a loyalty-card program, she found that being enrolled in the St. Joseph's University Executive Master's in Food Marketing program really helped.

“Putting in that loyalty p

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