Letter to the Editor: Supermarket Statistic Not So Impressive

David Orgel's Viewpoint column of September 26, Supermarkets Underestimate Their Value Appeal, points to surprisingly good news for grocers in a consumer survey that found 26.4% of respondents cited chain grocery stores as the format they are shopping more often to get good deals. The column mentioned a related trade survey that shows the food industry expected that percentage to be much lower. I

David Orgel's Viewpoint column of September 26, “Supermarkets Underestimate Their Value Appeal,” points to “surprisingly good news” for grocers in a consumer survey that found 26.4% of respondents cited chain grocery stores as the format they are shopping more often to get good deals. The column mentioned a related trade survey that shows the food industry expected that percentage to be much lower.

I interp

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