Letter to the Editor: Surveys Trump Loyalty Data, Networks

Thank you for the common-sense comments in the September 21 issue [Why Many Customers Still Don't Feel Appreciated, by David Orgel, Viewpoints, Page 10]. One of the simplest ways for a retailer to let customers know their business is appreciated is to carry out an in-store survey. Ask what changes or improvements are needed or which products or brands are missing. This is not rocket science. What

Thank you for the common-sense comments in the September 21 issue [“Why Many Customers Still Don't Feel Appreciated,” by David Orgel, Viewpoints, Page 10].

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TAGS: Marketing