The List Maker

The List Maker

CONSUMERS who plan their shopping trips with a list of what they want to buy can pose a challenge for supermarkets, which count on point-of-sale displays and other in-store features to generate impulse buying decisions. But these consumers can be prompted to buy more than they planned, observers told SN. These are people who pre-shop by studying ads, coupons and websites, the ones who make their decisions

CONSUMERS who plan their shopping trips with a list of what they want to buy can pose a challenge for supermarkets, which count on point-of-sale displays and other in-store features to generate impulse buying decisions. But these consumers can be prompted to buy more than they planned, observers told SN.

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TAGS: Marketing