Loblaw Debuts 'Great Food' Banner Focuses on Fresh

"Great" is joining "Super" in Loblaw's new store lineup. Months after introducing a new prototype and banner for its Superstore hybrid discount stores, Canada's

TORONTO — “Great” is joining “Super” in Loblaw's new store lineup.

Months after introducing a new prototype and banner for its Superstore hybrid discount stores, Canada's largest supermarket operator has rechristened three of its conventional Loblaw grocery stores in Ontario as “Loblaw Great Food.” The stores, which officials described as “pilot stores” for future conventional renovations, “represent the return to Loblaw's strength in innovation for fresh food selection and qua

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TAGS: Marketing