Loblaw Debuts Revamped Superstore Format in Ontario

Leaner, cleaner and greener. That's the idea behind the new Loblaw Superstore prototype that opened last week in Milton, Ontario. Featuring a new layout, environmentally friendly positioning and a new name Loblaw dropped the Real Canadian phrase for this model only the store represents the first attempt of Loblaw's new management team to revamp its food and general merchandise concept, which

TORONTO — Leaner, cleaner and greener.

That's the idea behind the new Loblaw Superstore prototype that opened last week in Milton, Ontario. Featuring a new layout, environmentally friendly positioning and a new name — Loblaw dropped the “Real Canadian” phrase for this model only — the store represents the first attempt of Loblaw's new management team to revamp its food and general merchandise concept, which has struggled, particularly in Ontario.

Officials from Loblaw,

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TAGS: Marketing