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Loblaw to Introduce New Private-Label Items

Loblaw said Wednesday that it would launch 140 new products under its President’s Choice private label this month inspired by tastes from the around the world.

TORONTO — Loblaw here said Wednesday that it would launch 140 new products under its President’s Choice private label this month inspired by tastes from the around the world. Among the products in the launch are hand-rolled dim sum from China; Dulce de Leche — known as “sex in a bottle” — from Argentina; and tarte au chocolate and tarte au citron from Paris. Loblaw representatives are scheduled to unveil the new items –the largest rollout of new items in President Choice’s history — at an event here today.

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