Loyalty Cards Not in Tesco's Initial U.S. Plans

Although Tesco's loyalty card marketing has been fundamental to its success as the leading food retailer in the United Kingdom, it does not appear that Tesco will be running a loyalty card system right away when it launches its 10,000-square-foot Fresh & Easy Neighborhood Market stores in Southern California on Nov. 8. Tesco has no plans at present to offer loyalty cards, said Martin

El Segundo, Calif. — Although Tesco's loyalty card marketing has been fundamental to its success as the leading food retailer in the United Kingdom, it does not appear that Tesco will be running a loyalty card system right away when it launches its 10,000-square-foot Fresh & Easy Neighborhood Market stores in Southern California on Nov. 8.

Tesco “has no plans at present” to offer loyalty cards, said Martin Hayward, director of consumer strategy at London-based Dunnhumby, Te

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