Loyalty Programs Poised to Evolve

The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, according to a consulting firm here that recently released an assessment of loyalty programs across a range of industries. The grocery loyalty card has reached its limit of effectiveness as a two-tier pricing

CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, according to a consulting firm here that recently released an assessment of loyalty programs across a range of industries.

“The grocery loyalty card has reached its limit of effectiveness as a two-tier pricing program, where you get one price on a product if you use the card and ano

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TAGS: Marketing