Manufacturers Commit to New Kids Ad Program

NEW YORK - A new, voluntary children's food and beverage advertising initiative was announced yesterday by the National Advertising Review Council here and the Council of Better Business Bureaus, Arlington, Va. Manufacturer members of the program have committed to devoting 50% of advertising directed to children under 12 to products representing healthy dietary choices and/or healthy lifestyle messages.

NEW YORK - A new, voluntary children‘s food and beverage advertising initiative was announced yesterday by the National Advertising Review Council here and the Council of Better Business Bureaus, Arlington, Va. Manufacturer members of the program have committed to devoting 50% of advertising directed to children under 12 to products representing healthy dietary choices and/or healthy lifestyle messages. Cadbury Schweppes USA, Campbell Soup Co., The Coca-Cola Co., General Mill

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