Meijer on Attack in Chicago

Meijer Inc. is picking a fight with the big boys. The privately owned supercenter operator, which is based in Grand Rapids, Mich., but has about 11 stores in the Chicago area, has launched an aggressive new ad campaign that seeks to position it as having a superior grocery offering to the two dominant local chains, Dominick's and Jewel-Osco. With prices that are 10% to 15% lower than the two

CHICAGO — Meijer Inc. is picking a fight with the big boys.

The privately owned supercenter operator, which is based in Grand Rapids, Mich., but has about 11 stores in the Chicago area, has launched an aggressive new ad campaign that seeks to position it as having a superior grocery offering to the two dominant local chains, Dominick's and Jewel-Osco.

“With prices that are 10% to 15% lower than the two leading Chicago grocery stores, Meijer is a better store than the ot

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TAGS: Marketing