Meijer Debuts Online Planner

GRAND RAPIDS, Mich. Meijer here has installed a new online initiative that trade sources say is boosting the chain's coupon redemption rates to approximately 50%. The initiative, called Meijer Mealbox, links brands, promotions and coupons, and engages consumers directly during purchase planning by encouraging them to select from hundreds of recipes for daily, weekly or monthly meal planning. The ingredients

GRAND RAPIDS, Mich. — Meijer here has installed a new online initiative that trade sources say is boosting the chain's coupon redemption rates to approximately 50%.

The initiative, called Meijer Mealbox, links brands, promotions and coupons, and engages consumers directly during purchase planning by encouraging them to select from hundreds of recipes for daily, weekly or monthly meal planning.

The ingredients are automatically plugged into a shopping list, along with pr

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TAGS: Marketing