Meijer Debuts Revamped Pricing

Not to be left behind in the rush to reinforce a value message in a tight economy, Meijer last week introduced a new pricing program designed around more everyday price reductions, deeper discounts on sale items and a simpler way of communicating those values. The retailer, which operates 190 superstores in five Midwestern states, said the streamlined pricing system will have

GRAND RAPIDS, Mich. — Not to be left behind in the rush to reinforce a value message in a tight economy, Meijer here last week introduced a new pricing program designed around more everyday price reductions, deeper discounts on sale items and a simpler way of communicating those values.

The retailer, which operates 190 superstores in five Midwestern states, said the streamlined pricing system will have just three different sales categories: Everyday Best Price, Sale and Price D

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TAGS: Marketing