Metro Begins Store Conversions

Shoppers in Ontario this week will be introduced to a new store banner and a new slogan as Metro Inc. launches a 15-month effort to consolidate all of its conventional stores in the province under a single brand. The Metro nameplate and its new slogan, Food at its Best are to be revealed at six Dominion stores on Friday, Sept. 26, according to Eric LaFleche, president and chief executive officer

TORONTO — Shoppers in Ontario this week will be introduced to a new store banner and a new slogan as Metro Inc. launches a 15-month effort to consolidate all of its conventional stores in the province under a single brand.

The Metro nameplate — and its new slogan, “Food at its Best” — are to be revealed at six Dominion stores on Friday, Sept. 26, according to Eric LaFleche, president and chief executive officer of Metro, speaking at the Scotia Capital Back to School conference

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