Metro, Dunnhumby in Canadian Partnership

The premise that shopper-level insights can generate actionable and profitable programs got a big boost last week when Metro here announced the formation of Dunnhumby Canada, a joint venture with the United Kingdom-based marketing organization. Dunnhumby has expertise and sophisticated software, and we have the local experience, so together we can improve our offer and improve our business,

MONTREAL — The premise that shopper-level insights can generate actionable and profitable programs got a big boost last week when Metro here announced the formation of Dunnhumby Canada, a joint venture with the United Kingdom-based marketing organization.

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