Metro, Dunnhumby in Canadian Partnership

The premise that shopper-level insights can generate actionable and profitable programs got a big boost last week when Metro here announced the formation of Dunnhumby Canada, a joint venture with the United Kingdom-based marketing organization. Dunnhumby has expertise and sophisticated software, and we have the local experience, so together we can improve our offer and improve our business,

MONTREAL — The premise that shopper-level insights can generate actionable and profitable programs got a big boost last week when Metro here announced the formation of Dunnhumby Canada, a joint venture with the United Kingdom-based marketing organization.

“Dunnhumby has expertise and sophisticated software, and we have the local experience, so together we can improve our offer and improve our business,” Eric R. La Fleche, the retailer's chairman, president and chief executive o

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