Metro to Grow Loyalty Program

MONTREAL — Declaring an initial test a success, Metro Inc. said last week that it would roll out its “Metro & Me” loyalty card program throughout Quebec this fall.

MONTREAL — Declaring an initial test a success, Metro Inc. said last week that it would roll out its “Metro & Me” loyalty card program throughout Quebec this fall.

Metro launched the loyalty card program in April at 25 stores in the Quebec City region.

“The response has been very positive, and enrollment for the card is above expectations,” Eric LaFleche, president and chief executive officer, told analysts in a conference call, adding that the percentage of sales s

Register to view the full article

Already a member? .

TAGS: Marketing