Metro Plans Ontario Promotions

Metro said last week it expects to launch an integrated promotional campaign late this fall after it completes the conversion of its Ontario stores to the Metro banner. The company is also hoping to become a sponsor of the Toronto Maple Leafs hockey team as a way of promoting the name on the stores, Eric R. La Fleche, president and chief executive officer, said. Metro had completed 128

MONTREAL — Metro here said last week it expects to launch an integrated promotional campaign late this fall after it completes the conversion of its Ontario stores to the Metro banner.

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TAGS: Marketing