Mi Pueblo Chain Seeks to Reach Broader Market

Mi Pueblo Chain Seeks to Reach Broader Market

SAN JOSE, Calif. — With the hiring of longtime industry veteran Rich Donckers as president, Mi Pueblo Food Stores here plans to try to extend its reach beyond its core Hispanic base, Juvenal Chavez, chairman and chief executive officer, told SN last week.

SAN JOSE, Calif. — With the hiring of longtime industry veteran Rich Donckers as president, Mi Pueblo Food Stores here plans to try to extend its reach beyond its core Hispanic base, Juvenal Chavez, chairman and chief executive officer, told SN last week.

“While Mi Pueblo remains committed to serving its core customer and providing an authentic Hispanic shopping experience, Rich certa

Register to view the full article