ST. PAUL, Minn. — The Minnesota Grocers Association said it has awarded “Silver Plate” prizes to Knowlan’s Super Markets and Pete’s County Market for their work in an anti-hunger campaign.
The retailers, along with two of their suppliers, were recognized for their efforts in the 2012 “Minnesota’s Own” display contest, which sought to raise awareness and funds for community food banks and other food charities. The program provided more than 6.2 million meals, MGA said. The winners each receive $1,000 to donate to the charity of their choice.
Pete’s County Market of Alexandria and Crystal Farms of Minnetonka won the retailer and vendor Silver Plate awards, respectively, for the Best Single Creative Display. The purpose of the displays was to create a central theme that educated consumers about the fight to end hunger.
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The Best Overall Program Support Silver Plate prize was awarded to companies that met the above requirements, as well as collaborated with other campaign participants. The retailer award in this category was presented to Knowlan’s of Vadnais Heights, and the vendor award went to Faribault Foods of Faribault.
The program involved 224 MGA retail members and 13 vendors, in cooperation with community groups and organizations around the state.
“The success of this unique statewide campaign needs to be credited to our members, vendor partners, community food support agencies, and, most significantly, Minnesota’s grocery customers,” Jamie Pfuhl, president of the MGA.
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