MPA Conference: Retailers are the New Marketers

ORLANDO, Fla. -- The most successful retailers are those which become marketers, said Lee Nichols, president and chief executive officer, Dechert-Hampe & Co., Mission Viejo, Calif., speaking here at this week's Retail Conference of the Magazine Publishers of America in conjunction with the International Periodical Distributors Association, both based in New York.

ORLANDO, Fla. -- The most successful retailers are those which become marketers, said Lee Nichols, president and chief executive officer, Dechert-Hampe & Co., Mission Viejo, Calif., speaking here at this week's Retail Conference of the Magazine Publishers of America in conjunction with the International Periodical Distributors Association, both based in New York. Retailers can no longer differentiate themselves by being an effective distributor of products, Nichols said.

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TAGS: Marketing