New Associated CEO Eyes Return to Profitability

SALT LAKE CITY — Neal Berube, the incoming president and chief executive officer of Associated Food Stores here, said he intends to make value merchandising one of the top priorities for the member-owned cooperative and expects the company to return to profitability this year. Right now we're going through a value mapping stream to determine what is and what is not a value, Berube told SN in an interview

SALT LAKE CITY Neal Berube, the incoming president and chief executive officer of Associated Food Stores here, said he intends to make “value merchandising” one of the top priorities for the member-owned cooperative and expects the company to return to profitability this year.

“Right now we're going through a ‘value mapping stream’ to determine what is and what is not a value,” Berube to

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