New Costco CEO Tells SN: If It Ain't Broke, Don't Fix It

ISSAQUAH, Wash. — How do you succeed a legend?

For Craig Jelinek, the incoming chief executive officer of Costco Wholesale Corp. here, the answer is simple.

“I can't be Jim Sinegal — I can only be Craig Jelinek. Nor am I interested in ‘making my mark’ on this company. I've spent 28 ye

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