New Food Program Reaches 2,000 Family Dollar Stores

CHESAPEAKE, Va. -- A tendency among lower-income shoppers to make frequent fill-in shopping trips is driving the success of expanded food offerings at Family Dollar Stores, Howard R. Levine, chief executive officer, said in a conference call Thursday.

CHESAPEAKE, Va. -- A tendency among lower-income shoppers to make frequent fill-in shopping trips is driving the success of expanded food offerings at Family Dollar Stores, Howard R. Levine, chief executive officer, said in a conference call Thursday. According to Levine, Family Dollar in February began rolling out quick-prep and ready-to-eat offerings in addition to items already available in coolers at its stores. The expanded food sections are currently in 2,000 locations,

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TAGS: Marketing