New Initiative Planned at Stop & Shop, Giant-Landover

Ahold said yesterday it was preparing to unveil a significant new program next week at its Stop & Shop and Giant-Landover chains as it winds down the Value Improvement Program.

AMSTERDAM — Ahold here said yesterday it was preparing to unveil a significant new program next week at its Stop & Shop and Giant-Landover chains as it winds down the Value Improvement Program.

The move comes as the company reported strong margin expansion at the two chains in the second quarter.

In a conference call with analysts, John Rishton, Ahold’s chief executive officer, said the “fairly major initiative” at Stop & Shop and Giant-Landover is designed to “

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