New World: A ‘Reshaping’ Ahold Looks Ahead

New World: A ‘Reshaping’ Ahold Looks Ahead

“It’s survival of the fittest these days, and what Ahold has done best is pick up the pieces. They’re in a position to gain more due to how badly some of their competitors are doing.” — Richard Kochersperger, industry consultant

Thirty-five years after arriving in the United States — and 10 since an accounting scandal nearly chased it out — the Dutch retailer Ahold has proven an enduring presence in America.

But what now?

Ahold’s marquee supermarket brands — Stop & Shop, Giant-Carlisle and Giant-Landover — have leading market shares in the country’s densest and most populous corridors. Sales aren’t exactly sizzling, but they

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