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Food Lion last week debuted a new advertising campaign highlighting its recent price-reduction efforts and featuring testimonials from its president, Cathy Green. The Low Price Heritage campaign seeks to complement Food Lion's New, Lower Prices program, which trimmed thousands of everyday prices earlier this year. We wanted to send a powerful message

FOOD LION LAUNCHES NEW AD SPOTS

SALISBURY, N.C. — Food Lion last week debuted a new advertising campaign highlighting its recent price-reduction efforts and featuring testimonials from its president, Cathy Green. The “Low Price Heritage” campaign seeks to complement Food Lion's “New, Lower Prices” program, which trimmed thousands of everyday prices earlier this year. “We wanted to send a powerful message to our customers about our lower prices, so we decided to feature Food Lion

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