Newswatch

H-E-B PLANS NEW DISCOUNT BANNER HOUSTON H.E. Butt Grocery Co. is preparing to debut a new discount supermarket called Joe V's Smart Shop on May 5, SN has learned. The store, according to its website, will offer farm-fresh produce, top-quality meat and everything in between at outrageously low prices. The store keeps things simple to cut costs, the site explains. The store is located about 20 miles

H-E-B PLANS NEW DISCOUNT BANNER

HOUSTON — H.E. Butt Grocery Co. is preparing to debut a new discount supermarket called Joe V's Smart Shop on May 5, SN has learned. The store, according to its website, will offer “farm-fresh produce, top-quality meat and everything in between” at “outrageously low prices.” The store “keeps things simple” to cut costs, the site explains. The store is located about 20 miles north of downtown Houston near George Bush Intercontinental Airport

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TAGS: Marketing