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Wegmans Food Markets here has begun introducing a new store logo that harks back to its logo of the 1930s and 1940s. The script logo, which appears on sales fliers and new employee uniforms arriving this week, conveys warmth and personal attention to detail, and the family culture, of the company, Colleen Wegman, president of the chain, said in a statement.

WEGMANS PHASING IN ‘RETRO’ LOGO

ROCHESTER, N.Y. — Wegmans Food Markets here has begun introducing a new store logo that harks back to its logo of the 1930s and 1940s. The script logo, which appears on sales fliers and new employee uniforms arriving this week, conveys “warmth and personal attention to detail,” and the “family culture,” of the company, Colleen Wegman, president of the chain, said in a statement. “It was time to go back to a logo that is welcoming, because it is mor

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