Nielsen Study Reveals Four Shopping Modes

A Nielsen study of food shopping behaviors revealed that consumers adopt one of four shopping modes when perusing supermarket aisles: Autopilot, variety-seeking, buzz, and bargain-hunting patterns were identified during Nielsen’s 30-category analysis.

SCHAUMBURG, Ill. — A Nielsen study of food shopping behaviors revealed that consumers adopt one of four shopping modes when perusing supermarket aisles: Autopilot, variety-seeking, buzz, and bargain-hunting patterns were identified during Nielsen’s 30-category analysis. Coffee, cereal and mayonnaise are usually purchased in autopilot mode, according to its findings. Purchases in these categories tend to be driven by brand choice and made by consumers who often aren’t willing to try anything

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