NRF Forecast Strikes an Optimistic Tone

WASHINGTON Consumers might be a little more willing to spend on discretionary items this holiday season, according to a survey released last week by the National Retail Federation here. The survey, conducted among 8,767 consumers Oct. 5-12 by BIGresearch, Worthington, Ohio, projected average consumer spending of $688.87 this year, vs. average spending of $681.83 last year. The poll found that 61.7%

WASHINGTON — Consumers might be a little more willing to spend on discretionary items this holiday season, according to a survey released last week by the National Retail Federation here.

The survey, conducted among 8,767 consumers Oct. 5-12 by BIGresearch, Worthington, Ohio, projected average consumer spending of $688.87 this year, vs. average spending of $681.83 last year.

The poll found that 61.7% of shoppers said the economy would impact their spending, down from 65.3% who

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TAGS: Marketing