Thom Blischok of Booz amp Co far left led a panel discussing FMI39s Trends report that featured left to right Joe Crafton of Crossmark Todd Hale of Nielsen Nick Hodson of Booz amp Co and John Miles of Catalina Photo by Greg CohenProView Events

Thom Blischok of Booz & Co., far left, led a panel discussing FMI's Trends report that featured, left to right, Joe Crafton of Crossmark, Todd Hale of Nielsen, Nick Hodson of Booz & Co., and John Miles of Catalina. (Photo by Greg Cohen/ProView Events)

Panelists Debate Impact of E-Commerce

ORLANDO, Fla. — Grocers will cede about 11% of their sales to online channels in the next 10 years, according to research presented at Food Marketing Institute’s Future Connect conference here this week — but not all agree with that assessment.

“I just don’t buy the 11% number,” said Joe Crafton, chief executive officer,

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