Partner Collaboration Drives Merchandising Success

Partner Collaboration Drives Merchandising Success

DALLAS — Innovative merchandising created through collaboration among retailers and suppliers requires careful planning and dedication, but it can be a powerful driver of incremental sales if executed properly, according to presenters at an FMI2012 session here.

“We had to start thinking more like shoppers, and had to work on breaking down barriers and silos within the company,” said Don Fitzgerald, senior vice president of merchandising at

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