Pathmark Embraces Upscale Elements

Pathmark, a chain long identified by sharp pricing in the grocery aisles, is fine-tuning a more upscale format in the period leading up to its expected acquisition by A&P. The result brings touches of Cipriani to a chain better known for basic merchandise and raises questions about how these plans will play out once the deal is consummated. Pathmark's evolving vision can be seen in

Carteret, N.J. — Pathmark, a chain long identified by sharp pricing in the grocery aisles, is fine-tuning a more upscale format in the period leading up to its expected acquisition by A&P.

The result brings touches of Cipriani to a chain better known for basic merchandise and raises questions about how these plans will play out once the deal is consummated.

Pathmark's evolving vision can be seen in its latest unit, an ambitious 58,000-square-foot store in Edgewater,

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TAGS: Marketing