Pathmark Unveils Price Impact Store

The first location of Pathmark's new price impact format has opened here, just outside Newark. As previously reported in SN, the new format, at a renovated Pathmark store, emphasizes low prices over a variety of items and departments, creating a destination price leader, where the customer basket is impressionably less expensive than conventional supermarkets, according to a statement

IRVINGTON, N.J. — The first location of Pathmark's new “price impact” format has opened here, just outside Newark.

As previously reported in SN, the new format, at a renovated Pathmark store, emphasizes low prices over a variety of items and departments, creating a “destination price leader, where the customer basket is impressionably less expensive than conventional supermarkets,” according to a statement by Eric Claus, president and chief executive officer of A&P.<

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TAGS: Marketing