Penn Traffic Builds Behind New Branding Effort

It's not just a slogan, it's a way of life. That's how Gregory Young, chief executive officer of Penn Traffic Co., described the company's approach to its newly launched Big Smiles, Fresh Food, Low Prices advertising and branding campaign. It isn't a short-term promotion, nor is it just an advertising slogan. It's central to how we'll serve our customers, offer and price our products,

SYRACUSE, N.Y. — It's not just a slogan, it's a way of life.

That's how Gregory Young, chief executive officer of Penn Traffic Co., described the company's approach to its newly launched “Big Smiles, Fresh Food, Low Prices” advertising and branding campaign.

“It isn't a short-term promotion, nor is it just an advertising slogan. It's central to how we'll serve our customers, offer and price our products, shape perceptions of our stores and demonstrate to our shoppers th

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TAGS: Marketing