Piggly Wiggly Designed to Be Intuitive

One of the questions surrounding the newest Piggly Wiggly store here is whether customers will adjust to its unfamiliar layout. The traditional long gondolas found in typical supermarkets have in this store been chopped up and scattered, with canned peas next to the frozen peas next to the fresh peas. We wanted the store to feel intuitive, said Julie Dugas, studio director and senior

MYRTLE BEACH, S.C. — One of the questions surrounding the newest Piggly Wiggly store here is whether customers will adjust to its unfamiliar layout.

The traditional long gondolas found in typical supermarkets have in this store been chopped up and scattered, with canned peas next to the frozen peas next to the fresh peas.

“We wanted the store to feel intuitive,” said Julie Dugas, studio director and senior designer for Marco Retail Group, the Northville, Mich.-based des

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TAGS: Marketing