Piggly Wiggly Eyes Format Growth

The new Piggly Wiggly that opened in Myrtle Beach, S.C., this month could serve as a template for future locations in some larger markets, David Schools, chief executive officer, Piggly Wiggly Carolina, told SN. The store, which features an innovative layout centered around a kitchen area with products grouped by category fresh, frozen and canned vegetables are located together, for example borrows

MYRTLE BEACH, S.C. — The new Piggly Wiggly that opened here this month could serve as a template for future locations in some larger markets, David Schools, chief executive officer, Piggly Wiggly Carolina, told SN.

The store, which features an innovative layout centered around a kitchen area with products grouped by category — fresh, frozen and canned vegetables are located together, for example — borrows some elements from the chain's three-year-old, upscale Newton Farm

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