Potential Private-Label Surge Seen

Private-label sales could surge by up to $55 billion over the next 10 years, a factor that signals the need for national-brand suppliers to reexamine their strategies and enhance collaboration with retailers, according to a study unveiled last week. Industry executives said the study underlines the need for continued national-brand innovation and for consumer-focused

WHITE SULPHUR SPRINGS, W.Va. — Private-label sales could surge by up to $55 billion over the next 10 years, a factor that signals the need for national-brand suppliers to reexamine their strategies and enhance collaboration with retailers, according to a study unveiled here last week.

Industry executives said the study underlines the need for continued national-brand innovation and for consumer-focused marketing by retailers.

The study, unveiled at the Executive Confere

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