Price Comparisons, EDLP Drive Wal-Mart's U.S. Sales Growth

“Wal-Mart lost their game for a while, but now they’ve got the mojo back. They’ve really raised the bar competitively, and their biggest target is the grocery stores, that’s their competition.” — Craig Johnson, president,     Customer Growth Partners

We’re back. And we’re coming after you.

That’s the message from Bentonville, Ark., where Wal-Mart Stores has finally shaken off a lengthy stretch of negative sales and is aiming for more growth by taking on its competitors in the food retailing space more directly than ever. The retailer this spring began an aggressive campaign comparing prices on like items between its stores and the leading grocer in up to 20 U.S.

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