Pricing, Discount Expansion in 'New Game Plan' for Delhaize

Food Lion will double the number of its Bottom Dollar discount stores and push pricing at its flagship banner closer to that of Wal-Mart in 2010 as part of a "New Game Plan" announced by officials of its Belgium-based parent, Delhaize Group.

SALISBURY, Md. — Food Lion will double the number of its Bottom Dollar discount stores and push pricing at its flagship banner closer to that of Wal-Mart in 2010 as part of a "New Game Plan" announced Thursday by officials of its Belgium-based parent, Delhaize Group.

Speaking at Delhaize's annual investor conference in Greece, Rick Anicetti, chief executive officer of Delhaize's Food Lion chain, said the retailer would begin a multi-year investment in pricing designed to narrow

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