Pricing Moves Buoy Safeway in Sacramento

CONSUMERS IN Sacramento, Calif., are shifting their business this year toward Safeway, Costco and Wal-Mart Supercenters the three companies that are picking up market share. Consumer shifts to Wal-Mart and Costco are not surprising in the weakening economy, observers said, though they acknowledged they were surprised by the gains No. 2 Safeway has made. Safeway, Pleasanton, Calif., with its lifestyle

CONSUMERS IN Sacramento, Calif., are shifting their business this year toward Safeway, Costco and Wal-Mart Supercenters — the three companies that are picking up market share.

Consumer shifts to Wal-Mart and Costco are not surprising in the weakening economy, observers said, though they acknowledged they were surprised by the gains No. 2 Safeway has made.

Safeway, Pleasanton, Calif., with its lifestyle upgrades, picked up a full share point, moving to 16.7% from 15.7% a year a

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